First, use only the finest freshly roasted premium Arabica coffee beans.
Coffee is 98-99% water. Use freshly drawn cold water. If your water is chlorinated or does not taste good, try bottled spring water - not distilled water.
Measure accurately. Never guess. Using one standard coffee cup (6 oz.) start by using either one level tablespoon for a mild cup or two level tablespoons for a full-bodied cup and then adjust measurement to your taste.
Use the correct grind; too coarse results in a weak tasting cup, too fine yields a bitter cup.
If you are using a paper filter, rinse it out with hot water, to remove the sizing, before use.
Make certain that your coffee maker is clean and that you follow the manufacturer's instructions for brewing.
Brewing temperature should be 195 to 205 degrees Fahrenheit.
Immediately following brewing, remove the coffee grounds from the brewer. Give the brewed coffee a quick stir as soon as possible after brewing for maximum flavor and aroma.
Remember: Coffee held on a burner deteriorates rapidly. Do not hold more than 15 to 20 minutes. It is best to pour freshly brewed coffee into a warm carafe.
Avoid reheating coffee. Microwaving alters the chemistry of the coffee and taste suffers.
Oxygen, humidity and light are the enemies of coffee. Never store coffee in the freezer or refrigerator. Use an airtight container and store in a cool dry place. Whole bean coffee will stay fresher longer than ground coffee.
Buy only one week to two week’s worth at one time.
