The Perfect Cup

Making a great cup of coffee is no accident.

  • First, use only the finest freshly roasted premium Arabica coffee beans.

  • Coffee is 98-99% water. Use freshly drawn cold water. If your water is chlorinated or does not taste good, try bottled spring water - not distilled water.

  • Measure accurately. Never guess. Using one standard coffee cup (6 oz.) start by using either one level tablespoon for a mild cup or two level tablespoons for a full-bodied cup and then adjust measurement to your taste.

  • Use the correct grind; too coarse results in a weak tasting cup, too fine yields a bitter cup.

  • If you are using a paper filter, rinse it out with hot water, to remove the sizing, before use.

  • Make certain that your coffee maker is clean and that you follow the manufacturer's instructions for brewing.

  • Brewing temperature should be 195 to 205 degrees Fahrenheit.

  • Immediately following brewing, remove the coffee grounds from the brewer. Give the brewed coffee a quick stir as soon as possible after brewing for maximum flavor and aroma.

  • Remember: Coffee held on a burner deteriorates rapidly. Do not hold more than 15 to 20 minutes. It is best to pour freshly brewed coffee into a warm carafe.

  • Avoid reheating coffee. Microwaving alters the chemistry of the coffee and taste suffers.

  • Oxygen, humidity and light are the enemies of coffee. Never store coffee in the freezer or refrigerator. Use an airtight container and store in a cool dry place. Whole bean coffee will stay fresher longer than ground coffee.

  • Buy only one week to two week’s worth at one time.

Voila! The Perfect Cup!