Our Why

When we were asked why two retired guys would want to start a new business, the answer came easy.  As background, we both enjoyed successful careers in different areas where we saw many needs in our community.  We felt compassion and wanted to serve those needs.  The question was how could that happen in a significant way? How could we make a real difference?  We came to the realization that we could make a larger impact by bringing others into our passion.  The answer followed naturally - let's partner with our customers and the charity organizations serving the many needs around us. By marrying compassion with our love of great coffee, Cupper’s Choice Coffee was born. A coffee company that offers great coffee while positively impacting lives through support for select non-profits.

The vision for this new venture would be governed by core values that guide the production of the coffees we offer. Here is what we believe those values must be.

  • Most coffee produced in the world is done on small family farms. Therefore, consideration of human capital in the growing, harvesting and production of coffee was of paramount importance. This means fair pricing for the producing farmers.

  • Secondly, sustainability of the environment was an absolute requirement. We want to protect the land on which coffee is grown and ensure it’s use for future generations. We believe in earth-friendly growing, milling and creation of sustainable livelihoods and communities.

  • Ethical standards to bring the coffees forward from those farms to market must be followed throughout the supply chain to ensure quality at every stage of the process.

  • Superior service to our customers in every aspect of our relationship.

These values represent quality from “seed to cup”. But there is more.  We believed we could find “value beyond the cup”. To complete our vision, we wanted our customers to feel their purchase of ethically sourced coffee could be more than just a good cup – it could be good coffee, doing good.  That is why a portion of every sale will be donated to select non-profits that we feature. Or you may choose any charity that you are passionate about to receive a donation from us.  We partner together to multiply the good.

We have summed up our love of coffee and worthy causes by saying this. Passion for coffee. Compassion for people.

We hope you will want to join us on this journey.

Tracy and Ron