Our Why

Brewing Kindness, One Cup at a Time

Why do two retirees decide to start a new business? For us, it’s about compassion - seeing the needs around us and feeling called to make a difference. After fulfilling careers in separate fields, we found a shared purpose: to uplift our community and create positive change together.

Over many heartfelt conversations and cups of coffee, we realized that the best way to multiply our impact was to invite others into our journey. That’s how Cupper’s Choice Coffee was born - a company built on the belief that every cup can be a catalyst for good. By partnering with our customers and local nonprofits, we turn everyday moments into opportunities to support those in need.

Our Core Values: Compassion in Action

  • Respect for Farmers: We honor the hard work of small family farmers by ensuring fair pricing, so their livelihoods are protected and their dignity upheld.
  • Caring for the Earth: We champion sustainable farming and milling practices, safeguarding the land for future generations and nurturing healthy communities.
  • Integrity at Every Step: From seed to cup, we hold ourselves to the highest ethical standards, ensuring that every decision reflects our commitment to doing what’s right.
  • Heartfelt Service: Our customers are our partners in compassion. We strive to build genuine relationships and deliver an experience that feels personal and meaningful.

Coffee That Gives Back

Our vision goes beyond great coffee. With every purchase, a portion is donated to nonprofits, allowing you to support causes close to your heart - at no extra cost. Together, we can multiply kindness and create lasting change, one cup at a time.

Cupper’s Choice Coffee is more than a business - it’s a movement of compassion, connecting people who care and empowering communities to thrive. Every sip is a step toward a better world, and we invite you to join us on this journey of generosity and hope.

With gratitude,

Tracy & Ron